At the top of any business funnel, whether it’s Atomic Revenue’s or any other company, we all agree that you start with awareness or impressions. It’s the eyeballs that are focused on you, even if only for a split second. You can’t do anything down the rest of your funnel, like the ever exciting “conversion” or the proof in the pudding “referral” if no one is aware of who you are, what you bring to the table, and what that means for their business.
There is no question that in the B2B space, LinkedIn is the #1 social media platform when generating leads and closing sales. But before we get to the leads, we have to generate impressions and awareness through quality connections. And even more so, we want to do so in the most cost effective way. Minimal ad spend, minimal time spent, anything that ultimately drives down that cost per lead. To help, here are 5 ways to grow your personal LinkedIn profile with quality connections.
1. Optimize Your Profile with Keywords
LinkedIn operates like a search engine. If you want to be found for specific keywords, those keywords have to be found on your LinkedIn profile. Place the name of your company, your industry, your specific expertise, and other words you want to be found for on your profile in your summary, job titles, job descriptions, skills and expertise, have your colleagues recommend you and place those keywords within their recommendation even. You won’t be found for what you don’t mention. It’s not about keyword stuffing, but it is about being deliberate with the words you use.
2. Use Those Business Cards
A big part of growing a business today is still networking and word-of-mouth. Use your LinkedIn profile to supplement what you are doing in “real life.” When you attend a networking event or anytime you are handed a business card, make yourself a task to connect with that person on LinkedIn with 24 hours with a personalized note.
Granted, right now, we are doing a lot less of the in person networking, but the same principle applies. When you engage with speakers on a webinar, podcast, YouTube video – send them a connection request. Join a group online, participate in online networking – take it LinkedIn and make a deliberate, 1-on-1 connection.
3. Comment and Provide Value
Looking through your LinkedIn feed, comment on posts, articles, job changes, promotions, birthdays. More than hitting a like or reaction, spend an extra few seconds or even a few minutes contributing to what’s being shared. Share your unique perspective and reply to other users. Start conversations within your network and their connections to expand your reach and prompt others to connect with you.
4. Publish Content Consistently
Even if it’s 3 times a week, or once a week – be consistent. Commit to quality content on a regular basis. Make it a part of your routine, add it to your calendar, and commit to the platform. Add your unique perspective to 3rd party shared content or publish your own unique content. Either avenue as a content curator or creator is a solid way to show up in the newsfeed of your connections and to your 2nd and 3rd degree connections.
5. Format Your Posts with Tags, Media, and Hashtags
Use what LinkedIn gives you – the ability to tag people and company pages, to upload images, videos, presentations, create polls, celebrate occasions, include hashtags, and more. Each of these variations to the regular text post is a way to increase your visibility without ad spend. Tag people so their connections will see it, upload images and videos that catches the eye and stops a person from scrolling, show up in hashtag feeds by using popular and relevant hashtags.
Each of these 5 ways will increase your impressions with quality connections – those who are relevant to your goals and have the best chance of either making a great introduction or being in your sales pipeline themselves. What other ways have you used to organically grow your LinkedIn connections? There are a lot of ways to do so – but these are the 5 ways that I use consistently myself and for my clients through Atomic Revenue and Nissen Media. Let me know if I can help you. You can learn more about booking a consultation with me right here or by sending me a LinkedIn connection request.