by Steph Hermanson | Sep 14, 2021 | Customer Success
A strong B2B go-to-market strategy must have messaging elements like target market and competitive differentiation, brand strategy, and supporting digital operations elements, such as websites. Integrating branding with effective, customer-friendly web design is a key... 
by Steph Hermanson | Feb 26, 2020 | Customer Success, Education
During 2019, I was introduced to an app called Blinkist, and it changed my world. I was already familiar with Audible, where you can listen to books being read aloud by professional readers or the authors themselves. But honestly, I do not have the attention span or... 
by Steph Hermanson | Sep 19, 2019 | Customer Success, Marketing Operations
Does implementing an effective marketing strategy feel like taming a tornado? Between the data, marketing channels, new tools, algorithm changes, and sales tactics – it can seem overwhelming to generating new sales and increase revenue with today’s... 
by Steph Hermanson | Apr 1, 2019 | Analytics, Customer Success, Digital Operations, Education, Human Capital Solutions, LinkedIn, Small Business, Social Media, Twitter
As anyone in business knows, you can’t be in business today without a social media presence. We also know social media can be a double-edged sword – especially without a strategy. People’s social media habits change like the weather, and scientifically speaking, it’s... 
by Steph Hermanson | Feb 15, 2019 | Customer Success, Digital Operations, Education
The goal of digital operations (re digital marketing, digital sales, and digital customer service) – no matter what year it is, who our target market is, or what technologies emerge – is to get and keep your audience’s attention. Your ever-evolving, smarter, savvier... 
by Steph Hermanson | Dec 13, 2018 | Customer Success, Digital Operations, Marketing Operations
If “customer satisfaction” is the main goal you strive for in your business, then you are severely missing the mark. Unhappy customers almost always, without a doubt, complain and tell others about poor experiences with your company, while satisfied customers are...