by Steph Hermanson | Jan 10, 2022 | Customer Success, Digital Operations
Understanding and adopting the latest digital trends will help you stay competitive in an ever-changing business landscape and improve profitability. So, what are the digital trends for 2022 that really matter? Which digital trends will help grow that bottom line?... 
by Steph Hermanson | Sep 14, 2021 | Customer Success
A strong B2B go-to-market strategy must have messaging elements like target market and competitive differentiation, brand strategy, and supporting digital operations elements, such as websites. Integrating branding with effective, customer-friendly web design is a key... 
by Steph Hermanson | Feb 26, 2020 | Customer Success, Education
During 2019, I was introduced to an app called Blinkist, and it changed my world. I was already familiar with Audible, where you can listen to books being read aloud by professional readers or the authors themselves. But honestly, I do not have the attention span or... 
by Steph Hermanson | Sep 19, 2019 | Customer Success, Marketing Operations
Does implementing an effective marketing strategy feel like taming a tornado? Between the data, marketing channels, new tools, algorithm changes, and sales tactics – it can seem overwhelming to generating new sales and increase revenue with today’s... 
by Steph Hermanson | Apr 1, 2019 | Analytics, Customer Success, Digital Operations, Education, Human Capital Solutions, LinkedIn, Small Business, Social Media, Twitter
As anyone in business knows, you can’t be in business today without a social media presence. We also know social media can be a double-edged sword – especially without a strategy. People’s social media habits change like the weather, and scientifically speaking, it’s... 
by Steph Hermanson | Feb 15, 2019 | Customer Success, Digital Operations, Education
The goal of digital operations (re digital marketing, digital sales, and digital customer service) – no matter what year it is, who our target market is, or what technologies emerge – is to get and keep your audience’s attention. Your ever-evolving, smarter, savvier...