by Steph Hermanson | Feb 22, 2019 | Analytics, Digital Operations, Key Performance Indicators, Social Media
Many companies waste an enormous amount of money on exciting, quantity-focused metrics such as page likes, amount of impressions, video views, etc., which are considered ‘vanity metrics.’ Vanity metrics may look great when presented to a client or boss, but often they... 
by Steph Hermanson | Feb 15, 2019 | Customer Success, Digital Operations, Education
The goal of digital operations (re digital marketing, digital sales, and digital customer service) – no matter what year it is, who our target market is, or what technologies emerge – is to get and keep your audience’s attention. Your ever-evolving, smarter, savvier...