by Steph Hermanson | Nov 24, 2014 | Social Media, Twitter
One of the most often heard phrases from my clients and even friends is that they don’t understand Twitter. “How does this help my business? It seems like a waste of time. Is it just another Facebook?” Personally, I feel that Twitter is one of the most underutilized... 
by Steph Hermanson | Nov 13, 2014 | Analytics, Small Business
One of the hardest things for most so-called social media consultants is to show the ROI of utilizing social media to their clients. If your consultant can’t show you the ROI, it’s time to find a new social media “expert.” I want to start off this blog by giving a... 
by Steph Hermanson | Nov 2, 2014 | Small Business, Social Media
With Black Friday just on the horizon, you’ve most likely already started preparing for what deals you’re going to run and prepping your team for the impending rush. However, the new social media infused world we live in means that you need a social media plan for...