by Steph Hermanson | Apr 6, 2020 | Healthstyle, Key Performance Indicators
As we all enter into a new life territory that may be forever changed, I’d like to share why my data-driven health journey had a January 1 “reset” (ugh – so cliché, I know!), how it is evolving amid the COVID crisis, and what I am learning along the way. I hope my... 
by Steph Hermanson | Feb 22, 2019 | Analytics, Digital Operations, Key Performance Indicators, Social Media
Many companies waste an enormous amount of money on exciting, quantity-focused metrics such as page likes, amount of impressions, video views, etc., which are considered ‘vanity metrics.’ Vanity metrics may look great when presented to a client or boss, but often they... 
by Steph Hermanson | Nov 14, 2018 | Digital Operations, Education, Key Performance Indicators
This is a statistic I found that explains where marketers were when it comes to measuring social media ROI in 2011: I went to Social Media Marketing World earlier this year and asked the same question, to which I got these results: As you can see not much has changed...