by Steph Hermanson | Jul 12, 2021 | Analytics, Blog, Digital Operations, Education, Social Media
Digital marketing requires both right and left-brain marketers. You need someone to be creative and align with messaging, making an impact on others, and tapping into emotions. Left brain thinkers will understand the path in which digital marketing needs to take place... 
by Steph Hermanson | Oct 30, 2019 | Analytics, Blog, News
Welcome to my first Data Driven Health Journey update. I chose to post this on October 30th for a reason – it’s my birthday! I want to continue into my thirty-second year on a positive, inspirational vibe. Thirty-one was a wonderful year, I can only imagine what #32... 
by Steph Hermanson | Sep 24, 2019 | Analytics, Blog, News
Do you find yourself too busy to take care of YOU? Are you like most of us women who try to blend being a mom and partner with a successful career, all while staying healthy and energized? Well, I am right there with you and feel your pain! Over the last six years,... 
by Steph Hermanson | Apr 1, 2019 | Analytics, Customer Success, Digital Operations, Education, Human Capital Solutions, LinkedIn, Small Business, Social Media, Twitter
As anyone in business knows, you can’t be in business today without a social media presence. We also know social media can be a double-edged sword – especially without a strategy. People’s social media habits change like the weather, and scientifically speaking, it’s... 
by Steph Hermanson | Feb 22, 2019 | Analytics, Digital Operations, Key Performance Indicators, Social Media
Many companies waste an enormous amount of money on exciting, quantity-focused metrics such as page likes, amount of impressions, video views, etc., which are considered ‘vanity metrics.’ Vanity metrics may look great when presented to a client or boss, but often they... 
by Steph Hermanson | Nov 13, 2014 | Analytics, Small Business
One of the hardest things for most so-called social media consultants is to show the ROI of utilizing social media to their clients. If your consultant can’t show you the ROI, it’s time to find a new social media “expert.” I want to start off this blog by giving a...