by Steph Hermanson | Feb 22, 2019 | Analytics, Digital Operations, Key Performance Indicators, Social Media
Many companies waste an enormous amount of money on exciting, quantity-focused metrics such as page likes, amount of impressions, video views, etc., which are considered ‘vanity metrics.’ Vanity metrics may look great when presented to a client or boss, but often they... 
by Steph Hermanson | Nov 14, 2018 | Digital Operations, Education, Key Performance Indicators
This is a statistic I found that explains where marketers were when it comes to measuring social media ROI in 2011: I went to Social Media Marketing World earlier this year and asked the same question, to which I got these results: As you can see not much has changed...