by Steph Hermanson | Feb 15, 2019 | Customer Success, Digital Operations, Education
The goal of digital operations (re digital marketing, digital sales, and digital customer service) – no matter what year it is, who our target market is, or what technologies emerge – is to get and keep your audience’s attention. Your ever-evolving, smarter, savvier... 
by Steph Hermanson | Jan 23, 2019 | Education
Whether it’s a challenge we’ve faced first hand at Atomic Revenue, or a barrier to growth we’ve helped a client solve, our team has learned not only from experience but by being avid readers. We decided to put our heads together to come up with this list of reads that... 
by Steph Hermanson | Nov 14, 2018 | Digital Operations, Education, Key Performance Indicators
This is a statistic I found that explains where marketers were when it comes to measuring social media ROI in 2011: I went to Social Media Marketing World earlier this year and asked the same question, to which I got these results: As you can see not much has changed... 
by Steph Hermanson | Sep 12, 2018 | Digital Operations, Education, Marketing Operations
Video marketing continues to rise as one of the most popular and effective forms of marketing. While relatively new to many businesses still in the digital marketing world, it tends to outperform many traditionally-used marketing methods. In fact, according to the... 
by Steph Hermanson | Feb 26, 2018 | Digital Operations, Education, Human Capital Solutions, Marketing Operations
Why do companies outsource? Many companies consider outsourcing to fill the gaps in their current expertise pool, to find a more cost-effective alternative to hiring in-house, and to free up their time to focus on the business’ core competencies. Let’s think about the... 
by Steph Hermanson | Nov 21, 2016 | Case Studies, Education, Sales Operations
Ed Hagen and Dan Sills founded OMiga in St. Louis as way to tailor back-office support for small to medium-sized businesses. Their expertise in finance, accounting, bookkeeping, payroll, human resources, and records management has helped businesses nationwide focus on...